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History & Human Behavior

The Merchant Who Lived Through the Black Death Described Your 2020 Neighbors Perfectly

A Florentine merchant named Gregorio Dati kept a detailed personal journal during the Black Death, and his observations about denial, reckless social gatherings, conspiracy theories, and caregiver collapse map onto documented American COVID-19 behavior with unsettling precision. The parallel is not poetic — it is scientific. Pandemic psychology appears to be among the most conserved and predictable features of the human mind.

Mar 12, 2026